Are you curious about IGTV, the video platform that's part of the popular social media app, Instagram? IGTV is a platform for long-form videos that allows users to upload videos up to an hour in length. In this article, we'll explore what IGTV is, how it works, and why it's becoming more and more popular.
What is IGTV?
IGTV is a video platform that's integrated into the Instagram app. It allows users to upload and share long-form videos up to 60 minutes in length (although most users stick to shorter videos). IGTV was launched in June 2018, and since then, it has become increasingly popular among Instagram users.
How does IGTV work?
IGTV is accessible from the Instagram app or as a standalone app. To access IGTV from the Instagram app, simply tap on the TV icon in the upper right-hand corner of the screen. From there, you can browse through various channels or search for specific videos. When you find a video that you're interested in, simply tap on it to start watching.
To create your own IGTV videos, you'll need to create a channel on the platform. Once you've created your channel, you can start uploading videos. You can also promote your IGTV videos on your Instagram feed and in your Instagram Stories.
Why is IGTV becoming more popular?
There are several reasons why IGTV is becoming more popular. First, it allows users to create longer-form videos than what's possible on Instagram's regular feed or Stories. This gives users the opportunity to create more in-depth content and tell more engaging stories. Second, IGTV is integrated into the Instagram app, making it easy for users to discover and watch videos. Finally, IGTV is free to use and doesn't require any additional equipment or software, making it accessible to people of all skill levels.
Is IGTV suitable for businesses?
IGTV can be an excellent platform for businesses to reach new audiences and promote their products or services. By creating engaging and informative videos, businesses can attract new followers and build a loyal customer base. Additionally, IGTV allows businesses to share behind-the-scenes footage, highlight customer testimonials, and showcase their products in action.
Before You Leave
IGTV is a video platform that's integrated into the Instagram app. It allows users to upload and share long-form videos up to 60 minutes in length. IGTV is becoming increasingly popular because it allows users to create longer-form videos, it's integrated into the Instagram app, and it's free to use. Businesses can also use IGTV to reach new audiences and promote their products or services.
Frequently Asked Questions
1. Is IGTV free to use?
Yes, IGTV is free to use.
2. Can I access IGTV from the Instagram app?
Yes, you can access IGTV from the Instagram app by tapping on the TV icon in the upper right-hand corner of the screen.
3. How long can IGTV videos be?
IGTV videos can be up to 60 minutes in length, although most users stick to shorter videos.
4. Can I upload vertical videos to IGTV?
Yes, you can upload vertical videos to IGTV, although horizontal videos are also supported.
5. How can businesses use IGTV?
Businesses can use IGTV to reach new audiences and promote their products or services by creating engaging and informative videos.